Email: [email protected]

Telephone: 0800 494 7479

Privacy Policy

Privacy Policy

Privacy Notice

This Privacy Notice explains how ProHort Ltd collects, uses, and protects your personal data when you interact with our website or services.

We are committed to handling personal data responsibly, transparently, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ProHort Ltd provides ecological, arboricultural, and horticultural consultancy services across the UK.

Registered address:
Waterbridge Farm, Yarnfield Lane, Yarnfield, Stone, Staffordshire, ST15 0NE

Contact:
Email: [email protected]
Telephone: 01782 479444

For data protection enquiries, please contact us using the details above.

2. What Personal Data We Collect

We may collect and process the following information:

Information you provide directly:

  • Name
  • Email address
  • Telephone number
  • Property/site address
  • Project details or enquiry content

Information collected automatically:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on site
  • Interaction data (e.g. form submissions, button clicks, calls, email clicks)

Technical and tracking data:

We use tracking technologies that may collect:

  • Page navigation behaviour
  • Campaign attribution data (e.g. UTM parameters)
  • Engagement signals (scroll depth, clicks, conversions)

3. How We Use Your Data

We use personal data to:

  • Respond to enquiries and provide quotations
  • Deliver contracted services
  • Manage projects and client relationships
  • Improve website performance and user experience
  • Analyse marketing effectiveness and campaign performance
  • Comply with legal and regulatory obligations

We do not sell or rent personal data to third parties.

4. Lawful Basis for Processing

We rely on the following lawful bases:

  • Contract – to deliver services you request
  • Legitimate interests – to improve services, marketing, and operations
  • Consent – for non-essential cookies and marketing tracking
  • Legal obligation – where required by law

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyse website usage
  • Measure marketing performance
  • Enable core website functionality

These may include:

  • Analytics tools (e.g. Google Analytics)
  • Advertising platforms (e.g. Google Ads)
  • Professional marketing tools (e.g. LinkedIn Insight Tag)
  • Embedded services (e.g. video platforms, maps)
  • Consent management tools (e.g. CookieHub)

Some tools track user interactions such as:

  • page views
  • form submissions
  • call and email clicks
  • button interactions
  • campaign attribution data

Non-essential tracking is only activated where user consent has been provided via our cookie banner.

For full details, please see our Cookie Policy.

6. Third-Party Processors

We may share data with trusted third-party providers who support our operations, including:

  • Website hosting and maintenance providers
  • Analytics and marketing platforms
  • CRM and communication tools
  • Payment processors
  • Specialist contractors and subcontractors (where required for service delivery)

Where third parties process data on our behalf:

  • only necessary data is shared
  • contractual safeguards are in place
  • data is not used for their own marketing purposes

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7. Payments and Financial Data

Where payments are made:

  • transactions are processed via secure third-party payment providers
  • we do not store full card details

8. Data Retention

We retain personal data only for as long as necessary:

  • to fulfil the purpose it was collected for
  • to meet contractual obligations
  • to comply with legal and regulatory requirements

Retention periods are reviewed regularly.

9. International Data Transfers

Some of the third-party services we use to operate our website and marketing systems may process personal data outside the United Kingdom.

Where this occurs, we ensure that appropriate safeguards are in place to protect your data, which may include:

  • UK adequacy regulations
  • Standard Contractual Clauses (SCCs)
  • other lawful transfer mechanisms recognised under UK GDPR

We only work with providers that demonstrate appropriate data protection standards.

10. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (where applicable)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us using the details above.

You also have the right to lodge a complaint with the
Information Commissioner’s Office (ICO).

11. Data Security

We take appropriate technical and organisational measures to protect personal data, including:

  • secure hosting environments
  • restricted access controls
  • encryption where appropriate

12. External Links

Our website may contain links to external websites.

We are not responsible for the privacy practices of third-party sites and recommend reviewing their policies separately.

13. Updates to This Notice

We may update this Privacy Notice from time to time.

The latest version will always be available on this page.