Cookie Policy
This Cookie Policy explains how ProHort Ltd uses cookies and similar technologies when you visit our website.
It should be read alongside our Privacy Notice, which explains how we process personal data.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and provide insights into how users interact with content.
Some cookies are essential for the operation of the site, while others require your consent.
2. How We Use Cookies
We use cookies and similar technologies to:
- ensure the website functions correctly
- understand how visitors use the site
- improve performance and usability
- measure marketing effectiveness
- support advertising and remarketing activity
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for core website functionality.
They may include:
- security and session management
- form submission functionality
- cookie consent preferences
These cookies do not require consent.
Analytics Cookies
These cookies help us understand how users interact with our website.
They may track:
- pages visited
- time spent on pages
- navigation paths
- device and browser type
We use tools such as:
- Google Analytics
These cookies are only activated with your consent.
Marketing Cookies
These cookies are used to measure and improve advertising performance.
They may track:
- visits to our website
- actions taken after clicking adverts
- engagement with campaigns
We may use:
- Google Ads
- LinkedIn Insight Tag
These cookies are only activated with your consent.
Functional Cookies
These support enhanced website features such as:
- embedded video content
- interactive maps
- third-party integrations
These may include platforms such as:
- Vimeo or YouTube
- Google Maps
These cookies are only activated where relevant and, where required, with consent.
4. Behavioural and Interaction Tracking
In addition to cookies, we use tracking technologies to understand how users interact with our website.
This may include:
- page views and navigation
- form submissions
- button clicks and call-to-action interactions
- phone and email link clicks
- scroll depth and engagement
- campaign attribution data (e.g. UTM parameters in URLs)
This information helps us improve website performance, user experience, and marketing effectiveness.
Where this tracking relies on cookies or similar technologies, it is subject to user consent.
5. Third-Party Services
We use trusted third-party services to support website functionality, analytics, and marketing.
These providers may set cookies or process data on our behalf, including:
- Google (Analytics and Ads)
- LinkedIn (advertising and insights)
- video and mapping platforms
- consent management tools (CookieHub)
We ensure that appropriate safeguards are in place when working with these providers.
6. Consent and Control
We use a cookie consent management platform to give you control over how cookies are used.
When you first visit our website, you can:
- accept all cookies
- reject non-essential cookies
- customise your preferences
You can update your preferences at any time via the “Manage cookies” link on our website.
7. Google Consent Mode
We use Google Consent Mode to adjust how Google services behave based on your consent choices.
This means:
- if you do not consent, only limited, non-identifying signals may be sent
- full tracking only occurs once consent is given
This helps us balance data insights with privacy compliance.
8. International Data Processing
Some third-party services we use may process data outside the United Kingdom.
Where this occurs, appropriate safeguards are in place in accordance with UK GDPR.
9. Managing Cookies via Your Browser
You can also control cookies through your browser settings.
Most browsers allow you to:
- block cookies
- delete existing cookies
- receive alerts when cookies are set
Please note that disabling cookies may affect website functionality.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services.
The latest version will always be available on this page.